Track prices online, and if an item drops lower than the amount you purchased it for, some retailers will refund the difference, Dworsky said. If you’re looking to buy a computer, Adobe said, shop on Cyber Monday.Įven after you’ve purchased a product, you might still be able to get a deeper discount. “Consumers will no longer expect those deals in future years,” Lalwani said, and retailers will struggle to “entice consumers to their stores on future Black Fridays.”Īdobe said Thanksgiving will be the best day to find electronics discounts, while Black Friday will offer the best deals for televisions. So if electronics deals aren’t strong on those days, retailers risk disappointing consumers. Retailers have trained shoppers over the years to seek deep discounts on TVs, video game consoles, laptops and other electronics on Black Friday and Cyber Monday. The best time of the year to buy new gadgets and toys remains the period around Black Friday, analysts say. “We expect the broader marketplace to be more promotional through the end of the holiday season,” Levi finance chief Harmit Singh said Thursday.īuy electronics and toys around Black Friday Gap, Kohl’s, Nike and other brands have a surplus of clothing and are marking it down to draw customers. Promotions on clothing are expected to be particularly strong this holiday from a year ago. If you can hold off buying a new down jacket for now, you’re more likely to find a better deal: Winter merchandise becomes cheaper later on in the season, said Ashok Lalwani, a professor of marketing at Indiana University who studies pricing.Īpparel retailers offer deeper discounts when they need to clear out one season’s stuff to move into the following - because keeping inventory is costly and fashion trends may change, he said.
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